
In an era when Instagram is struggling with inauthentic activity (automation bot overload), fake followers, and spammy comments, anything that’s automated can seem suspicious at first glance. With automated replies, you are able to improve your response times and automate answering generic questions. Their main purpose is to ensure that no comment (that meets certain criteria, usually) is ignored, but also to shorten the distance between your brand and your target audience and provide a better experience. They are triggered once someone starts an interaction or leaves you a comment containing specific words. What are automated replies on social media?Īutomated replies on social media can resemble autoresponders known from email.

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Its impact is already visible in virtually all areas of digital marketing: from analytics, through advanced metric projections, to social media management – and marketers simply can’t ignore it.īut implementing automation strategies often is not a walk in the park. Industry predictions state that the marketing automation trend will continue to grow in 2023 1.
